COMMUNITY CREATIVE CAPITAL AS A DESIGN RESOURCE FOR DESIGN RESOURCE FOR SOCIAL INNOVATION SOCIAL

Analysis of four projects of the Mónica Herrera School of Communication in El Salvador, from 2016 to 2022

Authors

  • Rene M. Lemus Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i16.20159

Keywords:

University education-Research, Project management, Creativity-Innovation, Social innovation, Social design-Projects, Mónica Herrera School of Communication, El Salvador

Abstract

This research explores the management of creative capital as a resource present in the community, through the analysis of the Design for Social Innovation projects at the Mónica Herrera School of Communication in El Salvador. Through a qualitative analysis of four design projects implemented from 2016 to 2022, the ways in which creative capital was expressed, both individually and collectively, were examined. Good practices in managing this community resource were identified, and the creative environments where the participation and interaction of all key actors in the projects were generated were described. The principles and capabilities required for the reconstruction of a management model were captured. The research concludes with the importance of considering all individuals as creative with capacities that allow them to contribute to the design process and emphasizes that all actors are part of the same community, where commitment and trust create spaces for collaboration that broaden the purpose of each executed project. The research suggests that design should be viewed as an ongoing conversation, creativity as a local resource to be managed, and inclusion from the perspective of empathy and valorization.

ECMH ABIERTA_II_N16-2022-32-43.

Abstract
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Author Biography

Rene M. Lemus, Escuela de Comunicación Mónica Herrera

Known on the internet as @Mauxito, graduated with a degree in Integrated Marketing Communications from the Mónica Herrera School of Communication in El Salvador. Specialist in Digital Marketing and Master in Social Development from the Nur University of Bolivia. He has experience as a professor, lecturer and consultant specialized in communication, marketing, entrepreneurship, narrative, creativity and innovation. He is convinced that with the right strategic support, people, companies and communities can develop their creative potential. potential.

References

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De Panameño, B. (28 de octubre de 2022). Entrevista a experta en diseño. (R. M. Lemus, entrevistador).

Escuela de Comunicación Mónica Herrera. (2021). Catálogo institucional. Santa Tecla, La Libertad, El Salvador.

Kumar, V. (2013). 101 Design Methods: a structure aproach for driving innovation in your organization. Hoboken.New Jersey: John Wiley & Sons.

Luft, J. A., Jeong, S., Idsardi, R., & Gardner, G. (2022). Literature Reviews, Theoretical Frameworks, and Conceptual Frameworks: An Introduction for New Biology Education Researchers. CBE- Life Sciences Education, 21(3), 1-10. https://doi.org/10.1187/cbe.21-05-0134

Menjívar, E. (30 de septiembre de 2022). Entrevista a gestor de proyectos. (R. M. Lemus, entrevistador).

Pérez Serrano, G. (2016). Diseño de proyectos sociales. Madrid, España: Narcea Ediciones.

Rosa, G. (2017). Al servicio de quienes cortan café. (ECMH, Ed.) Abierta(11), 10-29.

Siddaway, A. P., Wood, A. M., & Hedges, L. V. (2019). How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-Analyses, and Meta-Syntheses. Annual Review of Psychology, 70, 747-770. doi: https://doi.org/10.1146/annurev-psych-010418-102803.

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Published

2022-12-31

How to Cite

Lemus, R. M. (2022). COMMUNITY CREATIVE CAPITAL AS A DESIGN RESOURCE FOR DESIGN RESOURCE FOR SOCIAL INNOVATION SOCIAL: Analysis of four projects of the Mónica Herrera School of Communication in El Salvador, from 2016 to 2022. Abierta. Anuario De investigación, 1(16), p. 32–42. https://doi.org/10.5377/aai.v1i16.20159

Issue

No. 16 (2022): Special Strategic Design

Section

Institutional research

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Copyright (c) 2022 Rene M. Lemus

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