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Zambrano Castro, A., Cueva Estrada, J. and Sumba Nacipucha, N. 2022. Analysis of advertising strategies for the positioning of the institutions of the banking sector of Ecuador. Apuntes de economía y sociedad. 3, 2 (Dec. 2022), 25–38. DOI:https://doi.org/10.5377/aes.v3i2.15488.