Digital Media Observatory: a connection between the academy and the media

Abstract

This essay presents the work of the Digital Media

Observatory of Nicaragua in its desire to connect

academia with the social media of the country.

The objective is to systematize the experiences

through the activities that have been developed in

the framework of the observatory to respond to the

needs faced by journalists and communicators at the

national level. The methodology through which the

text is constructed is the process of systematization

and critical interpretation of the experience of the

observatory, as well as the review of literature for the

description of some data that lead to the discussion

of the central theme. The main results of this essay

synthesize the different activities related to the

work carried out by the observatory through which

satisfactory effects have been obtained in favor of the

strengthening of the academic formation of national

journalists and communicators. In this context, there

is confidence in the fulfillment of the purposes of

connecting the knowledge of the academy with the

needs of journalists with a social awareness towards

change.