COVID-19 and its influence on consumer behavior
DOI:
https://doi.org/10.5377/ccs.v5i2.10197Abstract
The World Health Organization (WHO) is working closely with global experts, governments and partners to expand quickly gain scientific knowledge about this new virus, track its spread and virulence, advise countries and people on measures to protect health and prevent the spread of the outbreak. Therefore, carry out a comparative analysis of consumer behavior in times of pandemics such as H1N1, SARS and Coronavirus. It is important, because during this time the demand for certain pharmaceutical products, basic grains, cleaning products for the home in which some channels have gained relevance; but other channels have lost market penetration and frequency purchase, because families leave less to avoid contagion.
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