Design of technological model for the use of big data in the analysis and visualization of information for small and medium-sized enterprise

Abstract

The purpose of this research was to develop a technological model that would allow the systematic incorporation of SMEs in e-commerce through the suitability and update of their technology in use. The evidence-based technique is presented with the elements involved in the áreas of Big Data that should be considered to develop the model. An exploratory and descriptive study was conducted through the application of surveys to SMEs services of the City of San Salvador to identify their technological infrastructure and to analyze how this can facilitate their incorporation into the e-commerce. A methodological guide was developed in which was reflected the use of tools of Big Data to store, process and analyze large amounts of data in order to obtain conclusions that help any company in the decision making, regardless of the industry in which they operate. With the use of this public dataset , which is unstructured data, is shown to the SMEs the dynamic form to get useful information from customer data, product preferences, greatest sales areas, products categories that customers prefer, categories of products and any other type of information that the company needs that is contained in the database.

Revista ciencia, cultura y sociedad Vol. 4 No. 2 july-december 2017; 7-13