Use of social networks in Uruguayan companies during the health emergency by COVID19: Case study

Abstract

The objective of this article is to show how 7 entrepreneurs who carry out their activity in the department of Maldonado (Uruguay). They have dabbled in the use of digital tools to be able to face the health emergency caused by COVID19, and to be able to continue working during it and in the "new normal". With this objective we propose to study local and global news on the impact of the health emergency in Uruguay, specialized bibliography on the use of social networks and the ability of companies to adapt to uncertainty; to try to understand the ways to innovate and communicate with customers that various entrepreneurs have implemented so as not to close their premises during the health emergency. In conclusion, in the testimonies of cases, various forms of adaptation and innovation in business have been visualized in order to capture the client, communicate with them through various means and be able to operate with all health and safety measures.