Unraveling Skimpflation: The silent phenomenon that impacts your wallet

Abstract

The study analyzes the phenomenon of "skimpflation" and its impact on the economy and daily lives of Honduran consumers. Its objective is to describe its effect on the prices of essential goods and services, explore the business strategies behind it, and evaluate its impact on consumers' purchasing power. Skimpflation implies that consumers pay the same for lower quality products, intensifying global economic problems. A non-probabilistic convenience sampling methodology is used, conducting a survey of 119 people over 25 years of age. The results indicate a generalized increase in prices for essential goods and services, affecting the purchasing power and quality of life of consumers. 98.32% of respondents perceive price increases, and 96.64% feel they are getting less value for their money. In addition, 78.99% consider that the government is not taking effective measures. This problem becomes a variable that negatively affects the purchasing power and quality of life of consumers, contributing to the increase in social inequality and discouraging economic growth and investment and generating distrust in government institutions, making it imperative to adopt urgent measures and proactive actions that mitigate the effects of skimpflation.