Glamping as a tourism trend in Ecuador in times of COVID-19

Abstract

This research was developed with the objective of analyzing the contribution of the glamping modality as a housing alternative in Ecuador during the COVID-19 pandemic. The research was based on a quantitative approach, with a descriptive scope of non-experimental cross-sectional design. The participation of three tourist establishments offering glamping lodging services in Ecuador was requested, as well as the participation of 20 people who use glamping. A digital questionnaire was used for data collection. The data were processed with a descriptive statistical analysis. The results revealed that glamping users have characteristic preferences of the service, including internet connectivity, technology, individualized and distanced services, biosecurity with optimal and efficient measures, as well as the remote proximity to tourist establishments and the connection with nature. The study indicated that as the demand for this type of housing increases, so does the number of lodging options. Promoting this tourism modality facilitates the rapid growth and economic income that is booming worldwide, as a housing alternative in Ecuador during the COVID-19 pandemic.