Competitive between jewelry stores and fashion jewelry stores legally established, 2013

Abstract

This research analyzes the actions implemented by the competitive jewelry and fashion jewelry stores during 2013, to propose strategies to improve the competitiveness of both businesses. The hypothesis is as an independent variable, and administrative process as the dependent variable, competitiveness.

This research is implemented and quantitative; its universe of study include 17 and 19 jewelry stores fine jewelry, to obtain the sample simple random probability sampling was used, obtaining 15 and 17 jewelry stores fashion jewelry. Surveys and semi-structured interviews for business owners to obtain information to support the results obtained in the development of this research were applied, it was reinforced with documentary research to have a theoretical and conceptual support, in which three theoretical axes were identified : Market, MSME and Competitiveness.

Administrative features (administration, staff and profitability), market related (location, customers, sales and advertising), advantages and disadvantages of business were evaluated, resulting to the jewelry stores apply higher percentage on the administrative process that fashion jewelry stores, therefore they are more competitive.

Some recommendations were provide to both enterprises in order to help them to improve their competitive capacity in the market.