Economic influence of the cigar factories in the emergence of new business

Abstract

This study presents the reality of formal and informal commerce the middle of the third district of the city of Estelí and the cigar factories influence in the emergence of these. The research is applied and quantitative type. The type of sample applied was probabilistic, and worked with the registry database formal business of the Municipal Mayor of Estelí. A survey of owners of formal and informal businesses was applied and interviewed some owners of formal and informal businesses and factory workers.

Informal businesses emerge and are consolidated as a result of the lack of job opportunities, merchants do not consider their business as a profitable enterprise, contrary consider it as a form of survival. In most formal and informal businesses do not keep records of business transactions, lack of financing and make decisions based on intuition and experience of its owners. From these results, the main strengths, weaknesses, opportunities and threats of these businesses, allowing suggest a strategy that will lead to greater profitability were identified.