Production and marketing of Rosquillas Delicias del Norte in the city of Somoto Madriz. From the first semester of the year 2013 to the second semester of the year 2014

Abstract

In this study the production process and marketing of the company Rosquillas Delicias del Norte of the town of Somoto was analyzed in the period 2013- 2014. This research is qualitative type since it describes and analyzes in depth the production and marketing process of Somoto Rosquillas Delicias del Norte, for which a detailed description is made and the problem is analyzed exclusively to propose a strategy to improve the marketing process of the company. The study group consists of the company Delicias del Norte which has a total of 20 employees including the administrative area. Among the improvements to be made in Delicias del Norte is the utilization of production capacity taking into account that it possesses all the necessary requirements to increase production. In the marketing process it is aimed to improve the marketing process through increased investment in advertisement material.