Competitiveness of companies selling construction materials legally established in the city of Esteli, in 2015

Authors

  • Isherly Massiel Amaya Zeas UNAN-Managua/FAREM-Estelí
  • Henry Abimael Pozo Sevilla UNAN-Managua/FAREM-Estelí
  • Francis Janireth Zelaya Obando UNAN-Mnagua/FAREM-Estelí
  • Beverly Castillo Herrera UNAN-Managua/FAREM-Estelí

DOI:

https://doi.org/10.5377/farem.v0i16.2603

Keywords:

Competitiveness, Marketing, Building Materials, Strategy, company.

Abstract

In this study the strategies used by the traders of construction materials to be competitive in the Estelian market, were analyzed. This is an applied and quantitative research. The universe of study are the trader companies of building materials. The data collection techniques are surveys and interviews. They were applied to the owners or managers of companies, the surveys were applied to customers. The main results show that the strategies most used by these companies are their location, low prices and more importantly the service provided to their clients.

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Author Biography

Beverly Castillo Herrera, UNAN-Managua/FAREM-Estelí

Candidata a doctora en Ciencias Sociales por la Universidad del Zulia. Maestría en Ciencias Sociales por la Universidad de Guadalajara. Docente titular de la UNAN-Managua, FAREM-Estelí.

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Published

2016-05-09

How to Cite

Amaya Zeas, I. M., Pozo Sevilla, H. A., Zelaya Obando, F. J., & Castillo Herrera, B. (2016). Competitiveness of companies selling construction materials legally established in the city of Esteli, in 2015. Revista Científica De La FAREM-Estelí, (16), 35–47. https://doi.org/10.5377/farem.v0i16.2603

Issue

No. 16 (2015)

Section

Economics

License

© Revista Científica de FAREM-Estelí