The process of quality certification and coffee export in the ATLANTIC SA Exporter. Period 2012-2013

Abstract

This study focuses on the process of quality certification and coffee export in the ATLANTIC SA Exporter to design a strategy to improve the company’s relationship with the producers, so that the quality of exportable coffee is ensured. According to the level of knowledge this research is applied and as the philosophical approach is qualitative. The sample is the Exporting ATLANTIC headquartered in the city of Managua and three regional offices located in Matagalpa, Jinotega and Ocotal. The data collection techniques used were: documentary research, observation and interviews. The interviews were held with key informants in company with extensive knowledge and Export Certification and producers with a minimum of 2 years producing certified coffee.

The main results reflect the quality certification process and export of coffee a distinct market under different labels and certification requirements that require these seals to ensure traceability of coffee in the stages of production, processing and marketing are described.