The programming of intercultural content of MICC TV and its impact on the strengthening of the young people cultural identity from Panzaleo Community, Cotopaxi Province, Republic of Ecuador, 2017 - 2018

Abstract

This research analyzes eight programs of intercultural content disseminated through the only national channel, community-type MICC TV 47 owned by the Indigenous and Peasant Movement of Cotopaxi (MICC) and the way in which such programming affects the strengthening of cultural identity of the young people from Panzaleo town in Cotopaxi, through the application of surveys to a random sample of 332 indigenous high school students from Latacunga, Saquisilí and Salcedo cantons. For this process, the research methodology developed by the Pluriversidad Amawtay Wasi was applied, which implied the socialization of the project to organizational leaders, technical team of the channel and educational authorities; the application of surveys; tabulation, analysis, interpretation and systematization of the results supported by statistical graphs. From the present investigation it was verified that the most tuned programs of MICC 47 TV are “The Sunday Andean feeling” (41.3%), “On the roads of dance” (29.3%), the news program “Voices and identity ”(14.3%) and“ Ñukanchik yuyay ”(11.3%); that by their musical, dance, informative and opinion contents, with the participation of local and external actors, they manage to influence the opinions of young panzaleo reaching a significant acceptance of 75.7% regarding the identity expressions of the Kichwa, of the own clothing and food. Based on the preference for entertainment programs, there is a need to innovate the programming of intercultural content with other communicative formats such as tele-theater, digital animation, including as presenters to young people with their own aesthetics.