Business Model as A Key Factor for Commercial Success
DOI:
https://doi.org/10.5377/reice.v10i20.16027Keywords:
Company, Model, Investments, Reengineering, Risk Management, Business ModelAbstract
The world experience of leading companies shows that their successful development and growing efficiency of their activities are impossible without a proper strategy as a set of measures aimed at achieving the goal set. This study is relevant since the activity of any enterprise is connected with risks. In this regard, it is necessary to form and apply business models, which is one of the main factors for the commercial success of a company. Modern business is conducted in a highly competitive environment, therefore making adequate decisions requires a comprehensive assessment of the situation and a reliable forecast of future events. The methods of system and factor analysis, economic and mathematical modeling, grouping, generalization, and evaluation were used throughout the research. The authors determine the basic concepts of the company's business model, identify possible strategic choices, define various types of business models and their specific development, and analyze business models as exemplified by a particular company.
Downloads
221
References
ACRA rating agency. (n.d.). Retrieved from: https://www.acra-ratings.ru/
Barmashov, K.S., Lyandau, Yu.V. (2019). Effektivnye biznes-modeli predprinimatelstva [Effective business models of entrepreneurship]. Moscow: KnoRus.
Central Bank of Russia. (n.d.). Retrieved from: https://www.cbr.ru/
Fitch Ratings agency. (n.d.). Retrieved from: https://www.fitchratings.com/
Gavrilova, T., Alsufyev, A., Yanson, A.-S. (2014). Modern Notation of Business Models: Visual Trend. Foresight-Russia, 8(2), 56-70.
Gavrilova, T.A., Alsufev, A.I., Grinberg, E.Ya. (2017). Vizualizatsiya znanii: kritika Sent-Gallenskoi shkoly i analiz sovremennykh trendov [Knowledge visualization: the criticism of the St. Gallen school and analysis of modern trends]. Biznes-informatika, 3(41), 7-19.
Istomina, A.I. (2020). Kharakteristika strukturnykh elementov biznes-model predpriyatiya [Characterizing structure elements of the company's business model], In collection: Traektorii razvitiya, 123-129.
Kiseleva, I.A., Simonovich, N.E. (2013). Psikhologicheskie aspekty innovatsionnogo podkhoda k obucheniyu rukovoditelei predpriyatii [Psychological aspects of the innovation approach to teaching company's management]. Natsionalnye interesy: prioritety i bezopasnost, 9(43(232)), 54-57.
Kiseleva, I.A., Simonovich, N.E. (2016a). Problemy bezopasnosti i riska s pozitsii psikhologa i ekonomista [Security and risk issues from the psychologist and economist's perspective]. Moscow: Novaya realnost.
Kiseleva, I.A., Simonovich, N.E. (2016b). Osobennosti otsenki riskov i rol motivatsii v period krizisa [The specific assessment of risks and role of motivation during a crisis]. Moscow: Novaya realnost.
Loiko, V.I., Baranovskaya, T.P., Vostroknutov, A.E., Yakhontova, I.M. (2018). Metodiki formirovaniya biznes-modeli organizatsii malogo biznesa [The methods of forming a business model of a small-sized enterprise]. Vestnik Voronezhskogo gosudarstvennogo agrarnogo universiteta, 3, 210-218.
Mason, K., Spring, M. (2011). The Sites and Practices of Business Models. Industrial Marketing Management, 40(6), 1032-1041.
Moody's Rating agency. (n.d.). Retrieved from: https://www.moodys.com/
Orlova, M.R. (2021). Rol innovatsionnykh informatsionnykh tekhnologii v protsesse obsluzhivaniya klientov Tinkoff Bank [The role of innovative information technologies in providing services for Tinkoff Bank customers], In: Collection of materials of the XIII student all-Russian scientific-practical conference with international participation “Computer Technologies In Modeling, Management And Economics”, 145-149. Orel.
Osterwalder, A., Pigne, I. (2016). Postroenie biznes-modelei. Nastolnaya kniga stratega i novatora [Building business models]: Handbook of the strategist and innovator. Moscow: Alpina Pablisher.
Ovchinnikova, A.Yu. (2020). Ponyatie i struktura biznes-modeli kommercheskogo banka [The concept and structure of a business model utilized by a commercial bank], In: Collection of materials of the II International scientific-practical conference “Strategy For Forming The Ecosystem Of The Digital Economy”, 133-137. Kursk.
Prazdnichnykh, A.N. (2013). Postroenie innovatsionnoi ekonomiki dlya budushchego [Building an innovation economy of the future]. Rossiiskii zhurnal menedzhmenta, 11(2), 107-150.
RA Expert Ratings agency. (n.d.). Retrieved from: https://www.raexpert.ru/
Stepanenko, D.V. (September 1, 2020). Tinkoff Bank – udobstvo v distantsii [Tinkoff Bank comfort at distance]. Retrieved from: https://24direktor.ru
Stolbova, S. (February 4, 2019). Chto takoe biznes-model i zachem ona nuzhna vashemu biznesu [What is a business model? Why does business need it?]. Retrieved from: https://www.business.ru/article/1643-biznes-biznes-model
The rating of Tinkoff Bank JSC according to the key performance indicators evaluated by Banki.ru. (n.d.). Retrieved from: https://www.banki.ru/banks
Timmers, P. (1998). Business Models for Electronic Markets. Electronic Markets, 8(2), 3-8. Retrieved from: http://www.cs.uu.nl/docs/vakken/ec/Timmers_BMem.pdf
Tinkoff Bank JSC. (n.d.). Retrieved from: https://www.tinkoff.ru/
Tinkoff Bank JSC: 2018 annual report. (2019). Retrieved from: https://www.e-disclosure.ru
Varivoda, I.S., Zhuravleva, T.A. (2021). Sovremennye finansovye produkty Tinkoff: ikh vidy, osobennosti i preimushchestva dlya potrebitelya [Modern financial products of Tinkoff: types, specifics and benefits for customers], In: Materials of the XXXI All-Russian Scientific and Practical Conference “Natural Science and Humanitarian Research: Theoretical and Practical Aspects”. Rostov-on-Don.
Vasileva, O.O., Tagunkova, M.V., Marakulina, Yu.N. (2021). Puti snizheniya finansovykh riskov kommercheskikh bankov v sovremennykh usloviyakh na primere AO Tinkoff Bank [Ways to reduce the financial risks of commercial banks in modern conditions as exemplified by Tinkoff Bank JSC]. Zhurnal "U". Ekonomika. Upravlenie. Finansy, 3, 44-46.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Revista Electrónica de Investigación en Ciencias Económicas
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
Copyright (c) Revista Electronica de Investigacion en Ciencias Economicas
The rights to the articles published in REICE are from the journal, in order to be able to manage their best dissemination. However, since the purpose of the same is the dissemination of knowledge, this journal provides immediate free access to its content, under the principle that making research available to the public free of charge, which fosters a greater exchange of global knowledge.
The opinions expressed by the authors do not necessarily reflect the position of the publisher of the publication or of the UNAN-Managua. Its reproduction and distribution is authorized (in any type of support) provided that the following indications are fulfilled:
- The authorship of the work
- Indicate its origin (REICE magazine, volume, number and electronic address of the document)
