Marketing models as business improvement strategies (case of the teachers' social, cultural and sports center) Municipality of Ocaña Norte de Santande
DOI:
https://doi.org/10.5377/reice.v11i21.16562Keywords:
business model, sales force, marketing, clients, strategiesAbstract
Business or marketing models are conceptual structures that allow us to understand how companies work, how money is obtained and how objectives can be achieved within them. Based on these perspectives, this article is based, showing the results of an investigation carried out at the Ocaña Social and Sports Center, whose main objective was to design a marketing model to strengthen the use of its services, the main results showed the need that exists within companies to be constantly changing with respect to market trends, taking technology, social networks and advertising as tools as an effective strategy to improve their commercial behavior.
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