Navigating the digital landscape: pioneering paths and hurdles of entrepreneurial innovation
DOI:
https://doi.org/10.5377/reice.v12i23.18285Keywords:
digital trade, innovative entrepreneurship, digital technologies, ecosystem, green entrepreneurshipAbstract
Identifying and maximising new opportunities is the central element of entrepreneurial activity. Currently, these opportunities are defined by the development of digital technologies, specifically the synergy of informational, computational, communication, and connectivity technologies and the dynamics they induce in the economy and society. This article examines the key strategies, prospects, and challenges of implementing entrepreneurial innovations in digitalisation. The research employed general methods such as summarising, comparing, systematising, abstracting, analysis, synthesis, and concretisation. The study analyses the impact of global digitalisation on the innovative activity of enterprises and the potential of digital technologies to enhance the competitiveness and efficiency of business processes. The study identifies the main challenges and obstacles related to implementing innovation in the context of digitalisation. It analyses the main components of the risk minimisation strategy that accompanies the implementation of digital solutions and projects in the entrepreneurial sphere. It has been determined that the active implementation of digital optimisation technologies can increase the efficiency and competitiveness of enterprises, as well as their flexibility and adaptability while facilitating optimal management decisions. Further research on this topic involves a detailed analysis and evaluation of enterprises' practical implementation of new digital technologies in the context of Ukraine's post-war recovery.
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