The sifting of ideas in the process creation of new products

Authors

  • César Serrano Domínguez University of Cadiz

DOI:

https://doi.org/10.5377/typ.v1i34.14663

Keywords:

New products, idea filtering, Models, criteria of choice.

Abstract

The launch of a new product is one of the most complex and risky decisions that are made in the company, not just a commercial. One of the phases that we in this process is the screening of ideas which, despite its importance, has not been treated in our juice, with enough depth on other phases of building process models, development and launch of new products. This work aims to deepen this stage, reaching conclusions on the progress that can be done on this issue.

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Author Biography

César Serrano Domínguez, University of Cadiz

Professor at the University of Cádiz, Faculty of Social Sciences and Communication.

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Published

2022-09-29

How to Cite

Serrano Domínguez, C. . (2022). The sifting of ideas in the process creation of new products. Teoría Y Praxis, (34), 5–17. https://doi.org/10.5377/typ.v1i34.14663

Issue

No. 34 (2019)

Section

Articles

License

Creative Commons License

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