Analysis of mobile applications of tourist destinations and their accessibility

Abstract

Mobile devices have become an essential element in our life. This fact cannot pass unperceived by company business trademarks and their participants, they see a great opportunity to focus on the consumers, achieving one of the marketing maxims, where these participants should be where the consumers are. This opportunity opens a wide variety of tools and strategies to connect, communicate and offer a largest value to the consumers through marketing mobile. In this new business concept stands out the importance of the tourist destinations offer, whose characteristics are suitable for treatment in this area. In addition, a variety of social groups navigating through mobile applications, including people with disabilities. For a disabled person to access the content available on these platforms from a mobile device, it has to be accessible. In this article we consider interesting to conduct an analysis of the main tourist destinations mobile applications, with reference to its accessibility and checking their features through various factors.

TEORÍA Y PRAXIS Year 15, No.31, June-December 2017, pp.3-26