THE ARE ENTREPRENEURS BORN OR MADE?

CHARACTERISTICS OF ENTREPRENEURS WITH A UNIVERSITY EDUCATION THAT FAVOR THE IDENTIFICATION OF BUSINESS OPPORTUNITIES

Authors

  • Francisco Campos Escuela de Comunicación Mónica Herrera
  • David López Escuela Superior de Economía y negocios
  • Sofía Aparicio Escuela Superior de Economía y Negocios

DOI:

https://doi.org/10.5377/aai.v1i15.20801

Keywords:

Entrepreneurship, Business administration, Entrepreneurship-El Salvador, Small and medium enterprises

Abstract

The aim of this research is to understand how entrepreneurs’ characteristics and background influence their business opportunity recognition skills, measured by the structural alignment construct. We explore their opportunity prototype, cognitive style and prior professional knowledge. 60 Salvadoran entrepreneurs with higher education were surveyed, and five of them were interviewed. Results show that a deep personal connection with the business opportunity and their prior professional background are essential to their opportunity prototype and the business they start. Moreover, a trained intuition is a helpful tool for decision making.

ECMH ABIERTA_II_N15-2021-46-60.

Abstract
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Author Biographies

Francisco Campos, Escuela de Comunicación Mónica Herrera

Francisco Campos is an economist from the Higher School of Economics and Business, with an MBA specializing in Entrepreneurship and Innovation from the University of Leipzig, Germany. He is director of Executive Education and professor of Specialized Entrepreneurship at the Escuela de Comunicación Mónica Herrera.

David López, Escuela Superior de Economía y negocios

David López is an economist from the Higher School of Economics and Business, with experience in research using mixed methodologies. He is the coordinator of the FES program at the Foundation for Higher Education and a professor at the Higher School of Economics and Business.

Sofía Aparicio, Escuela Superior de Economía y Negocios

Sofía Aparicio holds a degree in Economics and Business from the Higher School of Economics and Business, with experience in qualitative research.

References

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Published

2021-12-31

How to Cite

Campos, F., López, D., & Aparicio, S. (2021). THE ARE ENTREPRENEURS BORN OR MADE? CHARACTERISTICS OF ENTREPRENEURS WITH A UNIVERSITY EDUCATION THAT FAVOR THE IDENTIFICATION OF BUSINESS OPPORTUNITIES. Abierta. Anuario De investigación, 1(15), p. 46–60. https://doi.org/10.5377/aai.v1i15.20801

Issue

No. 15 (2021): Think digital

Section

Institutional research

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Copyright (c) 2021 Francisco Campos, David López, Sofía Aparicio

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