DESIGN FOR CHANGE OR SOCIAL INNOVATION: BACKGROUND AND POSITIONS

A SOCIAL DESIGN PERSPECTIVE APPLIED TO CHAIR PROJECTS AT THE ESCUELA DE COMUNICACIÓN MÓNICA HERRERA

Authors

  • Marisela Ávalos Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i13.20888

Keywords:

Educational innovations, Social design-Projects, Mónica Herrera School of Communication-Researches

Abstract

This article aims to expose various perspectives which define social design, from its conception, to the definition of a profession focused on the human being and the problems which afflict society. The article is structured in three parts: the first one addresses, from a historical point of view, the evolution of social design, through various movements, authors and design references. In the second part, different definitions on social design from different authors are exposed, in order to contrast their various positions and perspectives. The third part, is a compilation of how these positions are applied to a Strategic Designer´s training, at Escuela de Comunicación Mónica Herrera. This can be visualized throughout the different asignment projects from Independent Study Course and Graduate Projects, which include a social design perspective. Finally, a series of conclusions and recommendations are presented.

ECMH ABIERTA_II_N13_2019-10-50.

Abstract
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Author Biography

Marisela Ávalos, Escuela de Comunicación Mónica Herrera

Director of the Bachelor's Degree in Strategic Design at the Mónica Herrera School of Communication, where she is also a professor. She holds a Bachelor's Degree in Graphic Design from the Dr. José Matías Delgado University in El Salvador, a Master's Degree in Graphic Design from the University of Illinois at Chicago as a Fulbright scholar, and a Master's Degree in Graphic Design and New Technologies from the Pompeu Fabra University in Barcelona and the Don Bosco University in El Salvador. She has an international specialization in Strategic Design and a specialization in innovation processes from IED, Barcelona. She has been teaching since 1996 and has worked in the academic field, co-creating study programs for bachelor's degrees in Graphic Design and Strategic Design. His area of expertise focuses on projects in luxury book editorial design, corporate identity design, and signage program design. Since 2010, he has been a member of the advisory team for El Salvador at the Ibero-American Design Biennial and the steering committee of the IDB Design Education Meeting based in Madrid, Spain.

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Published

2019-12-31

How to Cite

Ávalos, M. (2019). DESIGN FOR CHANGE OR SOCIAL INNOVATION: BACKGROUND AND POSITIONS: A SOCIAL DESIGN PERSPECTIVE APPLIED TO CHAIR PROJECTS AT THE ESCUELA DE COMUNICACIÓN MÓNICA HERRERA. Abierta. Anuario De investigación, 1(13), p. 10–50. https://doi.org/10.5377/aai.v1i13.20888

Issue

No. 13 (2019): Design for change or social innovation

Section

Institutional research

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Copyright (c) 2019 Marisela Ávalos

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