Commercial title : Perception process of a blind consumer

Full title : perception process of a blind consumer

Authors

  • Beatrice Aguilar Fernández Escuela de Comunicación Mónica Herrera
  • Yolanda Guerra Valladares Escuela de Comunicación Mónica Herrera

DOI:

https://doi.org/10.5377/aai.v1i5.21127

Keywords:

Consumer behavier-El Salvador, Blind-Socioeconomic Aspects-Research

Abstract

No abstracts available.

ECMH ABIERTA_AT_N5-2011-68-80.

Abstract
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HTML (Español (España)) 2

Author Biographies

Beatrice Aguilar Fernández, Escuela de Comunicación Mónica Herrera

Bachelor's degree in Integrated Marketing Communications from the Mónica Herrera Specialized Institute of Communication, El Salvador, 2011. Strategic and Experiential Marketing Planner at Grupo Comercial de Comunicaciones. Nine years of experience in the creation, development, and implementation of leadership programs and topics for young people in the Americas and the Caribbean for the World Organization of the Scout Movement.

Yolanda Guerra Valladares, Escuela de Comunicación Mónica Herrera

Bachelor's degree in Integrated Marketing Communications from the Mónica Herrera School of Communication, El Salvador, in 2011. Currently, New Business Coordinator for Contacto, a Grupo Comercial company. For four years, she specialized in BTL, experiential marketing, and event coordination through her own company, La Fete S.A de C.V.

References

Diariocritico.com. (s.f.). Recuperado el 19 de Noviembre de 2010, de http://www.diariocritico.com/mexico/2010/Noviembre/noticias/236563/el-salvador-presenta-programa-alfabetizacion-para-sordos-y-ciegos.html

Gobierno de El Salvador. (s.f.). Presidencia.gob. Recuperado el 18 de Noviembre de 2010, de

http://www.presidencia.gob.sv/inclusionsocial/index.php?option=com_content&view=article&id=62&Itemid=122&Itemid=130

Hawkins, B. R. (2004). Comportamiento del Consumidor, construyendo estrategias de marketing. En B. R. Hawkins, Comportamiento del Consumidor, construyendo estrategias de marketing.Mc Graw Hill.

Lindstrom, M. (2005). Brand Sense, sensory secret behind the stuff we buy.New York: Free Press.

Noticias Médicas. (s.f.). Recuperado el 18 de Noviembre de 2010, de http://www.noticiasmedicas.es/medicina/noticias/352/1/Mas-de-140-personas-con-discapacidad-consiguen-empleoen-El-Salvador-gracias-alproyecto-de-insercion-laboral-de-La-Red/Page1.html

Ochaíta, A. R. (1993). Psicología de la ceguera. Madrid: Alianza Editorial S.A.

Oyarzábal, M. (Diciembre de 2006). pagina12.com. Obtenido de http://www.pagina12.com.ar/diario/psicologia/9-78307-2006-12-29.html/mariaoyarzabal/diciembrede2006

Oyarzábal, M. (2006). www.psyche-navegante.com.

Sapere Audere. (s.f.). Obtenido de http://sapereaudere.blogspot.com/2008/03/el-poder-de-influencia-delos-medios.html

www.marketingnews.com. (2007). Recuperado el 18 de noviembre de 2010, de http://www.marketingnews.com.co/site/Portals/0/pdf/ed10.pdf

Zubiri, S. (s.f.). Entrevista al no vidente de bailando. http://www.taringa.net/posts/info/1304087/Entrevista-al-no-vidente-de-Bailando.html, Entrevistador

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Published

2011-12-31

How to Cite

Aguilar Fernández, B., & Guerra Valladares, Y. (2011). Commercial title : Perception process of a blind consumer: Full title : perception process of a blind consumer. Abierta. Anuario De investigación, 1(5), p. 68–80. https://doi.org/10.5377/aai.v1i5.21127

Issue

No. 5 (2011): Design thinking : a new way of looking at design

Section

Thesis article

License

Copyright (c) 2011 Beatrice Aguilar Fernández, Yolanda Guerra Valladares

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