An incorporation model of SMEs to e- commerce
DOI:
https://doi.org/10.5377/entorno.v0i59.6231Keywords:
Pymes, Electronic commerce, Model, Technological infrastructure.Abstract
The objective of this document is the development of a model that allows the incorporation of SMEs to e-commerce in a sistematized manner by means of using the technology they currently possess. The technical evidence base of all elements integrating e-commerce is presented; these shall be taken into account for the elaboration of the model. A descriptive-type exploratory study was conducted. SMEs dedicated to offering services in the department of San Salvador were surveyed. Their purpose was to identify the technological infrastructure they currently have and to identify the way in which this can facilitate the incorporation of SMEs to e-commerce through the model proposed.
Entorno, august 2015, issue 59: 111-122
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