Implementation strategy of a tourism cluster in Nahuizalco, Sonsonate, El Salvador

Abstract

Clusters represent a form of competitive advantage where location is a main attribute for communities and regions to achieve levels of economic growth and development. One of the strategies created to incorporate within the implementation of the cluster is a domestic tourist route which includes four main riches or attractions for Nahuizalco Township identified in investigations preceding this one. There are some limitations as some sectors of the municipality show individual-level interests that prevent to take advantage of the wealth diversity they own. It is necessary to work the concept of association with stakeholders, for them to take advantage of the tourist route based on the community riches. The groups’ jealousy of their customs and traditions may become an obstacle for their community development.

With the validation of the results we propose the design of a domestic tourist route that includes the wealth of the place, this is appealing to the eyes of any national or international tourists as well as for any company dedicated to the commercialization of tourist packages, contributing to the economic development of the municipality.

Entorno, august 2013, issue 53: 51-55