Competitiveness strategies for Pymes in the manufacturing sector in Mexico

Authors

  • Victoria Hernández Ramírez Universidad Tecnológica de El Salvador
  • Claudia Gómez Vita Universidad Tecnológica de El Salvador

DOI:

https://doi.org/10.5377/entorno.v0i47.7087

Keywords:

Mexico - Manufactures, Competitiveness, Business, Economic performance, Goods, Economy

Abstract

This document is the product of a research on competitiveness strategies that focuses on the quality of customer service, applied to the manufacturing sector in Mexico and taking the Porcelanas Ánfora company in the State of Hidalgo as a case study.The results obtained in the surveys and questionnaires applied to the main customers and staff of Porcelanas Ánfora, a company used as a reference for this work, confirm the hypothesis and prove that manufacturing companies can be more competitive if they improve the quality of customer service.

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Author Biographies

Victoria Hernández Ramírez, Universidad Tecnológica de El Salvador

Directora de Investigación y Posgrado del Instituto Tecnológico Latinoamericano

Claudia Gómez Vita, Universidad Tecnológica de El Salvador

Egresada de la Maestría en Mercadotecnia del Instituto Tecnológico Latinoamericano.

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Published

2011-05-01

How to Cite

Hernández Ramírez, V., & Gómez Vita, C. (2011). Competitiveness strategies for Pymes in the manufacturing sector in Mexico. Entorno, (47), 74–84. https://doi.org/10.5377/entorno.v0i47.7087

Issue

No. 47 (2011)

Section

Articles

License

© Entorno

It is required that the authors transfer the right of re-production of their articles to the Entorno Journal