PYMEXESA: a first recommendation to achieve internationalization of the small and medium exporting company from El Salvador
DOI:
https://doi.org/10.5377/reuca.v0i10.10570Keywords:
Tariff, GlobalizationAbstract
PYMEXESA: a first recommendation to achieve internationalization of the Small and Medium Exporting Company from El Salvador "Anyone can export." This is a phrase considered very reckless since, for a long time, export has been thought to be a moment unattainable in the business cycle of a company and, at best, the cusp of that cycle. This has caused that very few companies are encouraged to enter international markets. This article aims to initiate a process of democratization of the export process, that is why with the explanation of the difference between the concepts export and internationalization, explains the practical consequences of the above, such as is market orientation as a vision that serves as a catalyst for the internationalization process and, finally, a proposal of articulation to organizational level for the generation of information in the company called Management Centers Commercial Information as a first step rds internationalization of Small and Medium Enterprises Exporter of El Salvador (PYMEXESA).
Realidad Empresarial No. 9, 2020: 5-14
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