Mechanisms of electronic commerce in the face of digital informality of MSMEs with green enterprises in Colombia and Nicaragua

Abstract

Small and medium-sized enterprises represent 99.6% of all companies in Colombia and almost 90% in Nicaragua, which demonstrates their importance for the production system of both Latin American countries. However, within these percentages there are not many SMEs with authentic environmental innovations, because their entry to the market is characterized by being delayed as a consequence of both face-to-face and digital informality, which stalls the progress of sustainable development. Therefore, it is necessary to implement tools or resources that allow compliance with the SDGs (Sustainable Development Goals) to deal with informality, as well as to use digital technologies, that is, to wield electronic commerce to consolidate and promote green projects of small and medium-sized enterprises (SMEs), which reduce the negative impacts on the production, distribution and consumption processes.