Characterization of the processing companies of dairy products of the city of Esteli

Authors

  • Karolina Beatriz Moreno Moreno UNAN-Managua, FAREM-Estelí.
  • Arlen Meryfel Picado Juárez UNAN-Managua, FAREM-Estelí.
  • Silvia María Rodríguez Solórzano UNAN-Managua, FAREM-Estelí.
  • Bevery Castillo Herrera Master in Social Sciences from the University of Guadalajara, a PhD student in Social Sciences from the University of Zulia. Teaching holder from UNAN-Managua, FAREM-Estelí.

DOI:

https://doi.org/10.5377/farem.v0i10.1610

Keywords:

Dairy companies, production cost, sales price, marketing, quality, vision and business strategies

Abstract

This article is the result of an investigation that was conducted in 2007 on over six dairy processing companies installed in the city of Estelí. This research provides information about the problems faced by these small businesses and suggests a management strategy focused on improving production and marketing. This research is applied and qualitative; the object of study is described and analyzed holistically. Interviews, surveys, observation and focus group with entrepreneurs of the sector, were used as data collection strategies.

DOI: http://dx.doi.org/10.5377/farem.v0i10.1610

Revista Científica de FAREM-Estelí No.10 2014: 3-16

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Published

2014-11-22

How to Cite

Moreno Moreno, K. B., Picado Juárez, A. M., Rodríguez Solórzano, S. M., & Castillo Herrera, B. (2014). Characterization of the processing companies of dairy products of the city of Esteli. Revista Científica Estelí, (10), 3–16. https://doi.org/10.5377/farem.v0i10.1610

Issue

No. 10 (2014)

Section

Economics

License

© Revista Científica de FAREM-Estelí