From energy-knowing to social intelligence. New American challenges in the production, circulation and consumption of information and knowledge

Abstract

This essay gives a discussion about political and cultural basics of communication, information and advertising building, contextualizing within a paradigmatic crisis in our space-time. It argues about two visions in our reality, one hegemonic and other subaltern, both coexist in dialectical tension without parity conditions. State the center of the debate the need to build new knowledge based on our geopolitical, economic and cultural circumstances.

Revista Humanismo y Cambio Social. Número 6. Año 3. Julio - Diciembre 2015; 61-68