Mechanisms of e-commerce enterprises development in the context of digitalization
DOI:
https://doi.org/10.5377/nexo.v34i01.11324Keywords:
mechanism, enterprise, e-commerce, digitalization, demand, supply, economyAbstract
The article deals with the development of a mechanism for the e-commerce enterprises' extension in the context of digitalization. It is established that e-commerce enterprises should actively implement the possibility of combining offline and online channels and consider ways to improve the operational efficiency of conducting activities through the automation of commodity accounting and analytical accounting systems, the development of loyalty programs, and acquiring including through the use of contactless payment technology. It is proved that digital trade enterprises need to actively implement self-service cash registers and develop their own mobile applications. It is revealed that e-commerce enterprises should accumulate available information, analyze the frequency, place, time, and preferred channel of purchases, and form a point-based personalized offer. It is determined that digital transformation entails not only investment in new technologies and their subsequent implementation, but also the transformation of the product offered by the company in the market.
Downloads
783
Downloads
Published
How to Cite
Issue
Section
License
The authors who publish in Nexo Scientific Journal agree to the following terms:
- Authors retain the copyright and grant the journal the right of the first publication under the license Creative Commons Attribution License, which allows others to share the work with a recognition of the authorship of the work and the initial publication in Nexo Scientific Journal.
- Authors may separately establish additional agreements for the non-exclusive distribution of the version of the work published in the journal (for example, in an institutional repository or a book), with the recognition of the initial publication in Nexo Scientific Journal.
- Authors are allowed and encouraged to disseminate their works electronically (for example, in institutional repositories or in their own website) before and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published works.