The reproduction of the speech of ARENA in the written press and in the advertising in the presidential electoral period of 2009
Abstract
The political discourse of ARENA party is built upon several myths. One of them is the myth of the leader-saviour of the country against the threat of communism. Other myth is the "people" as a passive entity, paying loyalty to its leader by showing him patience. These features of the political discourse of ARENA were shown in the past presidential campaign.
Realidad: Revista de Ciencias Sociales y Humanidades No. 120, 2009: 357-371
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