The reproduction of the speech of ARENA in the written press and in the advertising in the presidential electoral period of 2009

Authors

  • Nataly Guzmán Universidad Centroamericana José Simeón Cañas

DOI:

https://doi.org/10.5377/realidad.v0i120.3392

Abstract

The political discourse of ARENA party is built upon several myths. One of them is the myth of the leader-saviour of the country against the threat of communism. Other myth is the "people" as a passive entity, paying loyalty to its leader by showing him patience. These features of the political discourse of ARENA were shown in the past presidential campaign. 

Realidad: Revista de Ciencias Sociales y Humanidades No. 120, 2009: 357-371

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Author Biography

Nataly Guzmán, Universidad Centroamericana José Simeón Cañas

Departamento de Letras, Comunicaciones y Periodismo
Cover No. 120

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Published

2017-10-18

How to Cite

Guzmán, N. (2017). The reproduction of the speech of ARENA in the written press and in the advertising in the presidential electoral period of 2009. Realidad: Revista De Ciencias Sociales Y Humanidades, (120), 357–371. https://doi.org/10.5377/realidad.v0i120.3392

Issue

No. 120 (2009)

Section

Articles

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