Communication and culture in the digital age: between media concentration and democratization

Abstract

The objective of this research is to show how culture and communication are seen by society, politicians, and entrepreneurs in the digital age, and the importance of its democratization. Based on bibliographic and documentary research, and case studies, we take into consideration social, cultural, political, economic, and technological issues, verifying how the themes of Communication and Culture have been treated by science, business, and government, verifying Brazilian legislation, the initiatives of the actors involved, the strategies of media conglomerates, and the position of international organizations such as UNESCO. The research is being developed in the framework of the project "Culture, Communication, and Information in the Digital Age", with the support of FCRB. It is important to analyze the themes of Communication and Culture in the digital age based on the concentration and democratization of the Brazilian media, since the population is a media consumer. In Brazil, more than 90% of the population has open TV in their homes and more than 70% is connected to the Internet, even with all the economic and social inequalities in the country. At the same time, media control is observed in the country.