Construction of identity in the contemporary subject

Abstract

Starting in the 1970s, multiple intellectuals noticed and began to argue about the little impact that social institutions had on contemporary subjects. From this point of view, it has been observed that the current sociocultural metamorphosis is expressed through a plural, diverse, varied language, through which the care of the environment is revalued and promoted. Likewise, because the individuality of people is enhanced, who concentrate their social relationships based on information and communication technologies, promoting the globalization of a consumer culture. This sociocultural mutation has inevitably directed us towards a peculiarly new type of society, which has generated a complex sociocultural transformation in the contemporary subject, where the issue of identity re-emerges as a novel social phenomenon in sociological studies.