Marketing plan a learning opportunity for local markets in the city of Estelí

Abstract

Marketing plan subject is a new way to visualize marketing. The plan 16 group majoring in Marketing is the first group that completed this study subject in their IV year. Marketing is a dynamic profession, and every day it is renewed as part of the same need to survive within the sphere of business. In Nicaragua, it has become one of the most popular professions in the last five years. This is evoked by the growing wave of new businesses that emerge every day in our country. Access to international communication networks, the use of the Internet, among others, are some factors that directly and indirectly affect this area of study. Students majoring in Marketing must manage to write or develop a Marketing Plan, responsible process-oriented marketing to identify, anticipate, and meet the needs of clients and retain them so that a given business can achieve its strategic objectives.