Market research an opportunity for marketing learning

Abstract

Market research is one of the most open areas and subject to changes in marketing. In the career that takes place in the Multidisciplinary Regional Faculty of Estelí, this subject is carried out for a year distributed in market research I and II. At this time this writing presents the experience developed during the IV year of the marketing career, in which creativity, commitment, and responsibility and wish to learn from the students was evidenced. Also, the motivation and the discipline that represented at the time the reading texts as well as complementary documents this with the purpose of accompanying the theoretical processes with the practical ones, validating in this way a better method to learn in the class.