Family business management in harmony with the environment case study: Eco-Hotel Tree of Fire

Authors

  • Edwin Flores Universidad Centroamericana “José Simeón Cañas” (UCA)
  • Ricardo Flores Universidad Centroamericana “José Simeón Cañas” (UCA)
  • Ceferi Soler

DOI:

https://doi.org/10.5377/reuca.v0i8.8868

Keywords:

Corporate culture, Strategy, Energy consumption

Abstract

Creating and managing a company in harmony with the environment is challenging in the business contexts of the 21st century. This article presents the case study of the Eco-Hotel Tree of Fire in El Salvador, Central America. The case raises the operations of the hotel focused on the implementation of mechanisms that seek energy efficiency as a transversal axis. On the other hand, the management of the family business, the challenges and challenges that have led to an organization immersed in a business fabric dominated by the masculine gender was studied. In addition, the way in which this family business has faced different global economic crises and the conditions of social violence caused by economic inequalities imposed by dominant power structures was analyzed.

Realidad Empresarial No. 8, 2019: 20-35

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Author Biographies

Edwin Flores, Universidad Centroamericana “José Simeón Cañas” (UCA)

Máster en Administración Financiera, Jefe del Departamento de Administración de Empresas de la Universidad Centroamericana José Simeón Cañas

Ricardo Flores, Universidad Centroamericana “José Simeón Cañas” (UCA)

Decano de la Facultad de Ciencias Económicas y Empresariales de la Universidad Centroamericana José Simeón Cañas.

Ceferi Soler

Académico y Consultor ESADE- Business School.

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Published

2019-12-03

How to Cite

Flores, E., Flores, R., & Soler, C. (2019). Family business management in harmony with the environment case study: Eco-Hotel Tree of Fire. Realidad Empresarial, (8), 20–35. https://doi.org/10.5377/reuca.v0i8.8868

Issue

No. 8 (2019)

Section

Analysis

License

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