Microentrepreneurs women in the lobster commercialization in Bilwi´s Municipal Market

Abstract

This research was carried out with the purpose of analyzing the marketing processes carried out by lobster micro-entrepreneurs women in Bilwi Municipal Market. The study is a mixed type (quantitative and qualitative) of a descriptive level, because the data was quantified and then analyzed according to the variables formulated and along with the theoretical framework described. The research is retrospective and cross-sectional, due to the study of the prevalence of exposure and the effect on a population sample in a single temporal moment. The information was obtained through surveys and documentary review. The relevant results have shown that the micro entrepreneurs’ women at Bilwi municipal market carry out the commercialization of lobsters empirically; they provide the product from different sources, among them artisanal fishermen, pequineras (women who are dedicated to buying and selling lobster), independent gatherers that arrive from coastal communities or fishing companies. This study also provides information for the authorities of the regional government of the RACCN, Puerto Cabezas municipal government, the Family, Cooperative and Community Economy Ministry, as well as financial entities to design and implement policies and strategies to support this sector.