Twitter campaign tool? A look at the twitter social network on the day of the elections for deputies and mayors 2018 in El Salvador
DOI:
https://doi.org/10.5377/ryr.v48i0.7083Abstract
The objetive of this article is to provide elements for the Latin American debate about the use of social media in the electoral processes. The article puts forward an initial discussion about the scope of political communication and social media, warning about the low value that Salvadoran candidates and political parties attribute to Twitter on such an important day in the development of the electoral campaign. The informative and communicational usage of social media should be key during the election day, but nor candidates nor political parties have clarity in the funtions of such network.
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Instituto de Ciencia, Tecnología e Innovación (ICTI)
Reality and Reflection
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