Research applied to market studies
DOI:
https://doi.org/10.5377/ryr.v50i50.9040Keywords:
science, research, market researches, qualitative, quantitive, research tecniqueAbstract
The studies about market researches in which it was taken into account the development of public opinión researches were at beginning developed by experts in social sciences. The research as a fundamental component in any área results very important in order to develop a variety of studies about consumism, label preferences, and so forth. The market researches take important in such level that now days there exists academic departments in the main worldwide universities, using qualitative and quantitative methods to develop this type of researches.
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Instituto de Ciencia, Tecnología e Innovación (ICTI)
Reality and Reflection
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