Effects of the COVID-19 pandemic on consumer behavior
DOI:
https://doi.org/10.5377/innovare.v9i2.10208Keywords:
Behavior, Consumer, Effects, Pandemic, COVID-19Abstract
Introduction: It is important to understand how the pandemic caused by SARS-CoV-2, that produces COVID-19, has impacted consumption and consumer behavior, considering the measures taken to combat the pandemic and the effects on companies. Methods: A bibliographic review was carried out, using secondary sources of bibliographic nature and open access databases. Discussion: Since SARS-CoV-2 was discovered and with the spread of COVID-19, changes have occurred in behavior consumption initiating with the storage of goods. As the pandemic develops, it had effects on the consumer. Conclusion: It is important to ask oneself whether the effects on the consumer will last due to COVID-19.
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