Do we really understand the concept of sustainable coffee?
DOI:
https://doi.org/10.5377/innovare.v11i2.14792Keywords:
Coffee, Consumer, Producer, SustainableAbstract
In recent years, participants in the coffee sector have become aware of sustainability issues. A cup of coffee can convey various experiences to consumers. In turn, it comes with a story behind it that represents each producer. This leads to ask ourselves about the concept of sustainable coffee and producer and consumer perceptions.
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Copyright (c) 2022 Brenda Mamani Escobar, Luis Sandoval
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