Design of an instrument to identify the competitive priorities of the manufacturing sector in San Pedro Sula

Abstract

Globalization has created the need for the manufacturing industry to rethink their strategies and processes to become more competitive and thus able to remain in the market. To achieve this competitiveness, companies must establish manufacturing strategies that are focused on meeting the specific need of customers. Customer needs can be modeled based on the emphasis they place on certain competing priorities. A company that understands the priorities and develops a strategy that responds to the needs of the industry, will be able to position itself positively over its competition. The following paper proposes an instrument and methodology to identify the competitive guidelines of the manufacturing market as well as indicators to determine how well aligned is a company with target priorities. To do it, and extensive analysis of the literature and interviews with experts was made to validate and develop the instruments designed.