No. 10 (2020)

Portada

Published: 2020-12-17

Editorial

Editorial no. 10

Emilio Morales Fernández

1
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Opinion

Building and adapting business models for innovation in times crisis

Jaime Daniel Guevara Mira

2-6
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PYMEXESA: a first recommendation to achieve internationalization of the small and medium exporting company from El Salvador

Darío Alfaro

7-10
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Decisions of costs after of the pandemic

Luis Landaverde

11-13
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BITCOIN investment method and safe haven in the face of crises

Lawrence Girón Castro

14-18
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The administration in times of pandemic

Jorge Zelaya Cobos

19-20
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Influence of business intelligence in decision-making processes within financial institutions

Guillermina Mora

21-24
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Analysis

The digital advertising: a marketing alternative before the emergency

Caleb Canales

25-31
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Situation of the Salvadoran company Front of emergency COVID-19

Jaime Daniel Guevera Mira, Haydee Beatriz Cartagena de Leiva, Ernesto Alonso Pacheco Cruz, Diego Enrique Tovar Osegueda, Santiago Ernesto Palacios Chávez

32-51
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Necessary Principles Around Marketing Deconstruction part one

Jorge Molina, Isabel Alvarado, Caleb Canales, Ana Evelin Perla

52-64
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The use of the services financial digital by part of the MYPES

Andrya Miriam Garay Rodríguez, Sonia Jeannette González de Minero

65-74
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Importance of measuring the level of service or Fill Rate in modern logistics

Jorge Arnoldo Valencia Granados

75-78
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The model of the social, solidarity and collaborative economy in Latin America as a new business model

Haydee Beatriz Cartagena de Leiva

79-88
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Trends

How to generate a transformation and business update of success in the face of great challenges?

Jackye Sandoval

89-91
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Blockchain in the consumer sector

Ernst & Young, El Salvador, S.A. de C.V.

92-98
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Finanzas Personales

Making decisions with the heart?

Hernán Alvarado Carabante

99-101
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Calidad del Empleo

How is the organizational climate in companies in El Salvador in times of COVID-19 pandemic?

Adán Vaquerano Amaya, Marta Irene Flores Polanco, Marcos Antonio Morán Valencia

102-105
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Business Life

Balcomoro

Mirian Georgina Herrera García, Darío Alfaro

106-108
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Campus

Campus No. 10

El Editor

109-113
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